We live on what's called the BlueMarble because the planet, with its swirling cloud and vast expanses of ocean, looked like that to the astronauts. We bring it up because to us, the idea of ecology, the environment and "green" is really all about this "blue"planet on which we live – and the photo speaks eloquently to our perspective on our business and on the world.
The Blue Marble, a delicate point of blue in a vast dark universe, inspired our name: BluePoint. Our point and our purpose is to take the long view of the life of the planet and the products that crowd it. Our business is to innovate to regenerate, recycle and reinvent articles of many kinds for homes and for those who live in them. We transform the things we live with from discarded to desirable.